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Learn about what optimization is.
If you are attempting to increase the visibility of your website by yourself, you need to do as much research about SEO as possible.
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If you want to have your site showing higher, you need to help the web spiders who determine the rankings.
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To improve the chances of users finding your site through keywords, perfect your keyword density.
If you use a keyword too frequently, s will ignore it, and not using it enough makes it harder for to recognize.